Faculty Column ∙ July 9, 2026

Five design principles that keep people learning long after a program finishes

Trudi West ∙ Professor of Practice in Leadership and Psychology at Hult International Business School

Headshot of Trudi West set against a teal circular background with abstract black and white shapes.

What really works in leadership development? When it works well, it tends to share a small number of common characteristics – patterns that show up repeatedly across programs, contexts, and sectors.

In this article, I’m sharing five key design principles that enable leaders to continue learning from their own experiences, even long after a leadership development program has finished.

#1 Learning is anchored in leaders’ real experience

What works well begins with the lived experience of leaders, not abstract ideas of aspirational leadership. When leaders can see themselves in the work – their decisions, reactions, relationships, and their patterns under pressure – then learning becomes relevant because their experience provides the raw material for reflection. Without this, leadership remains theoretical, something that’s talked about rather than lived.

This is why we at Hult Ashridge deliberately work with leaders in ways that feel congruent enough to matter, and then create the space they need to make sense of their experience.

#2 Frameworks come at the point of usefulness

Typically, learning doesn’t need “more content” or the “latest thinking,” but rather appropriate content that acts as a reference point for sensemaking rather than an answer. Frameworks are most useful when they help leaders name something they are already noticing but don’t yet have the words to describe.

Simply having the language to discuss conflict, trust, risk, motivation, speaking up, or ambiguity changes the quality of their conversations.

#3 Leaders can experiment

Change tends to happen in challenging moments that I call “itchy armpit moments” – when your body physically alerts you that something doesn’t feel quite right). To find that edge, leaders need to experiment. Crucially, experiments need to be devised in light of the organizational context and appetite for risk. 

By opening up their perspective of what is possible, it enables learning to move from insight to action, and ultimately, developing their ability to do something different. 

#4 Sensemaking is core

Effective leadership development makes reflection and sensemaking central. This is because developing a reflective practice strengthens leaders’ capacity to learn from experience beyond a learning program itself.

This means creating the time and tools to think about what they notice, their assumptions, the choices they have, and the consequences.

#5 Learning is adaptable

We know that leaders make sense of their experiences in ways that are specific to them and their context. That’s why we consciously create space for organic learning to emerge from what they notice, question, and test for themselves.

With this principle in mind, we customize learning design in two ways:

  • Upfront – design based on an organization’s original requirements, together with conversations with key stakeholders (including participants) to understand the needs of leaders and the organization. This includes culture, strategic intentions, appetite for risk, and the dynamics shaping conversations.

  • In the room – through deepened understanding and widening perspectives, we adapt in response to what emerges for this group of leaders at that time.

In effect, we co‑create the learning with the organization and the leaders who are participating.

A model for learning that lasts

For learning that lasts, programs must be designed with the potential to move between different content and processes, both planned and emergent.

In the image below, you can see this approach captured using the West Learning Model, which brings together four quadrants:

A 2x2 model diagram showing "Emergent" vs. "Planned" on vertical and "Content Expertise" vs. "Process Expertise" on horizontal axes.
  • Planned Content provides language and framing

  • Planned Process deliberately creates experiences for reflection and sensemaking

  • Emergent Content includes the stories, metaphors, and frameworks that further support new understanding

  • Emergent Process is what we do differently with the participants as a result of the learning

Throughout the learning journey, leaders are encouraged to ask: “What am I noticing about myself here? What assumptions am I making? What choices am I defaulting to under pressure?”

The result is leadership development that helps people not just understand leadership differently, but nurture the capacity to learn from their own experience – in the moment, and across time.


From theory to practice

Our flagship simulation, The Leadership Experience, offers a strong example of how these design principles and the West Learning Model work in practice. Based on research exploring what leaders know now that they wish they knew ten years ago, the full‑day simulation immerses leaders in a complex, ambiguous scenario so that they experience themselves in action, through experimentation and feedback.

It sits at the heart of our Leadership in Action program: a fully immersive and experiential program that condenses years of leadership experience into a few days using a holistic approach to professional and personal development. The program is designed to address personal learning objectives set by each of the participants.

The four-day program for senior leaders is grounded in extensive and rigorous Hult Ashridge research into the neuroscience of learning and insights from senior leaders about the core leadership behaviors required for senior leaders in current times.

The next program is running 14-17 September. If you’d like to find out more, get in touch.

Meet the expert

Headshot of Trudi West

Trudi West

Professor of Practice in Leadership and Psychology at Hult International Business School

Trudi has a keen interest in what drives thinking, feeling and action at an individual, group and organizational level. She mostly works with leaders being pulled in many directions, with few ‘right’ answers.

Underpinned by her research and with experience working globally across a range of industries, Trudi creates trusting yet challenging learning environments for leaders to experience, make sense and ultimately, do something different to enable change for themselves and others”

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We help leaders and organizations to change.